Customer Relationship Management | bei Rakuten.de.
Volle Beschreibung anzeigen

Lieferung

Kostenlose Lieferung in 6-8 Werktagen

Gratis Lieferung & Rückversand mit Club Rakuten - jetzt upgraden
Angaben zum Verkäufer:
Calle-Arco 
Widerruf / AGB / Datenschutz / Impressum

91,48 Preis inkl. MwSt.
Bitte wählen Sie zuerst eine Variante

Erfahren Sie Alles über den Club >>


  • Produktbeschreibung
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Produktdaten

Artikelnummer9783642078859
ISBN9783642078859
MPN9783642078859
Trusted Shops Bewerungen

BEI JEDEM EINKAUF SUPERPUNKTE SAMMELN & SPAREN

Was sind Rakuten Superpunkte?

Wenn Sie bei Rakuten shoppen, wird Ihrem Kundenkonto für jeden Euro des Kaufpreises Rakuten Superpunkte im Wert von 1 Cent gutgeschrieben.
(100 Superpunkte = 1 €)